Loyalty card

What are loyalty cards used for?

A customer loyalty card is a customer retention strategy used to develop brand loyalty. The loyalty rewards programs reward customers who keep coming back to the brand for repeat business. The more customers spend, the more loyalty points they earn.

The loyalty cards allow a business to present exclusive offers, motivating customers to make more purchases. By advertising the loyalty program, you encourage an increase in sales. Customers pay more attention to discount opportunities when they feel connected to the business community.

Loyalty programs, sponsored by retailers and other businesses, offer rewards, discounts, and other special incentives as a way to attract and retain customers. They are designed to encourage repeat business, offering people a reward for store/brand loyalty (hence the name).